As a new eCommerce entrepreneur, you might have a great product but you may not be confident in your ability to find new customers and keep them around for years to come. It may seem daunting at first, but the good news is that there are many methods that you can try today in order to get the customer base that you desire. To help you out, Codersh has some tips for how to grow your base now and in the future.
Design an Easy-to-Use Website
In order to attract customers in 2022, you need to have an online presence, but care must be put into your website if you hope to distance yourself from the competition. Take the time to develop your site so that all of your products are easy to find and make sure that they can be ordered right there on the spot. E-Satisfaction notes that your website should also include a page dedicated to customer reviews so online shoppers can look at what other people have to say about your products and make a well-informed decision.
Increase Social Media Presence
Along with your website, Sprout Social points out that you’ll also want to have a presence on social media if you hope to connect with today’s modern customer. Make it a point to announce new products, sales, and discounts. You should also sprinkle in content that will engage your audiences, such as polls, contests, and giveaways. As a rule, 80% of your posts should be informative and 20% should be promotional so you can keep your marketing strategy on point.
In order to be successful, you need to post on a regular basis, even daily if you can. You can make this process easier by creating a posting calendar that says what you plan to post and on what date so you always know what is coming up next.
Improve Your Brand Awareness
The chances are that you aren’t the only game in town as far as your particular product, so in order to separate your company from the herd and attract customers, you need to work on your brand awareness. You can do that by initiating referral programs, creating local partnerships, and presenting an attention-grabbing logo. In this highly visual world, a good logo can easily set your business apart.
Provide Quality Customer Service
Sometimes it isn’t about flashy designs and social media prowess. Instead, you can attract customers to your company and keep them by simply offering high-quality customer service. That means having enough employees on board so that customer phone calls can be answered immediately, and if you ever have an upset customer, then make sure that the problem is resolved and that the customer ends the call with a new appreciation of your company.
In addition to phones, you should also consider adding text and chat options so customers have even more ways of reaching out for an immediate resolution of their issues.
While you likely won’t be flooded with customers right away, by trying these tactics, you can put your eCommerce business in the best position possible. If you need assistance, Codersh provides web design and other creative solutions that can help you achieve your business goals. Reach out today and find out why we’re a top Shopify development company by calling +91 999 813 4094 or emailing arvind@codersh.com!
