Overview

Split Grip is a premium fitness equipment retailer offering over 300 SKUs for home and commercial gyms. Facing growth challenges, the brand needed a more robust e-commerce platform to handle complex product data, enhance customer experience, and scale operations efficiently.

Objective

• Migrate Split Grip’s extensive product catalog and customer data to Shopify without losing critical information.
• Preserve SEO rankings and customer loyalty features.
• Improve site performance, mobile responsiveness, and user experience.
• Implement advanced e-commerce functionality, including bundles, subscriptions, and integrations with warehouse and shipping systems.

Challenges

• Managing a high-volume product catalog with complex variations and attributes.
• Maintaining custom functionality for equipment bundling and warranty management.
• Migrating 15,000+ customer accounts with order history and loyalty points.
• Integrating with warehouse management, fulfillment, and subscription systems.
• Preserving SEO for high-ranking product pages during migration.

Solution

• Conducted a thorough store audit and mapped out critical plugins and data relationships.
• Developed custom migration scripts to ensure seamless transfer of products, customers, and orders.
• Recreated brand identity through custom Shopify theme development and improved mobile UX.
• Implemented custom apps for equipment bundles, subscription management, and enhanced fulfillment processes.

Implementation

• Product Data Migration:
  
  • Transferred 300+ products with all variations, attributes, and images.
  • Preserved product reviews and ratings.
  • Restructured product categories for improved navigation.
    
• Customer & Order Migration:
  
  • Migrated 15,000+ customer accounts with complete order history.
  • Maintained loyalty points and wholesale pricing rules.
    
• Design & UX:
  
  • Developed a custom Shopify theme reflecting the brand identity.
  • Improved mobile responsiveness, reducing page load times by 2.5x.
  • Enhanced product filtering and search functionality.
    
• Extended Functionality:
  
  • Deployed custom apps for bundle creation.
  • Integrated with ShipStation for smoother order fulfillment.
  • Implemented subscription-based product management with ReCharge.

Results

• 32% increase in conversion rate within 3 months.
• 18% reduction in cart abandonment.
• 47% growth in mobile sales.
• 2.5x faster page load times.
• SEO rankings preserved with zero traffic loss post-migration.