LIBERATION COCKTAILS – Elevating the Pre-Mixed Cocktail Experience with a Custom Shopify Solution

Project Process:

During the discovery phase, the development team at Codersh Web Services met with ReinventU to understand their business, brand identity, and requirements for the website. They gathered information on the target audience, competitors, and the type of products the store offers.

Problem Statement:

The Site needed a robust e-commerce platform to showcase their products and convey their brand message effectively. They required a website that could handle their diverse product range, incorporate engaging visual elements, and provide a seamless user experience.

Specific technical challenges included implementing a background video, creating a social proof carousel, resolving CSS issues, developing a product image carousel, fixing dropdown cart functionality, and improving the overall cart page experience.

Objectives:

1. Create a visually appealing and user-friendly e-commerce website
2. Effectively showcase the brand’s product range and unique selling points
3. Implement social proof to build trust with potential customers
4. Ensure smooth functionality across all aspects of the shopping experience
5. Optimize the site for conversions and sales

Solution:

We developed a custom Shopify website from scratch,
Key features of the solution included:

1. Incorporation of client-provided Canva designs to maintain brand consistency
2. Creation of a “Make Your Moment” social proof carousel featuring customer images and testimonials
3. Careful attention to spacing and positioning through custom CSS
4. Development of a product image carousel for individual product pages
5. Optimization of the cart page for a smoother user experience

Results:

1. A visually striking and on-brand e-commerce platform
2. Improved user engagement through interactive elements like the background video and social proof carousel
3. Enhanced product presentation with the image carousel on product pages
4. A flexible platform capable of showcasing their diverse product range and service offerings
5. Improved potential for conversions and sales through an optimized user journey.